Friday, September 16, 2011

Is Google’s Doubleclick Trying To Squash Search Technology Providers?

Is Google’s Doubleclick Trying To Squash Search Technology Providers?: Since no analytics provider seems to have invented the perfect system to meet every need, we’re seeing an increasing number of advertisers using multiple systems together in order capture a wider set of data for reporting and optimization purposes. This is generally some combination of a...



Please visit Search Engine Land for the full article.